Well there seems to be a lot of talk about Lucha Libre these days, I wonder why that could be. I’m not much one for comparing WWE and AEW, but it has been fascinating to watch the two biggest companies compete against each other using entire other companies. Look out TNA! It inspired me to look into a star that AEW has been focusing on lately, who had a pretty noteworthy WWE run. In reading about Mistico, I learned that his journey to WWE was far longer than I knew before, and so this video will cover his six year journey from being at the top of CMLL to just barely making it over the ropes on Raw. We’ll also get a little bit into the mastermind behind Sin Cara’s eventual WWE debut.
In this video, we’ll look at Mistico, his success before WWE, how he came to be signed, and the point at which things started to go wrong, his WWE debut.
Mistico’s success in Mexico.
There are plenty of other channels more equipped to give you a detailed biography of Mistico, but to get us into the timeline, here are some metrics that really show how popular and successful he actually was.
To get a grasp of how successful Mistico was before WWE signed him, let’s start with his championship achievements. He would win his first major title, the NWA World Middleweight championship in 2005, and hold it for nearly five hundred days. He was no stranger to long title reigns, a tag team champion with Negro Casas for four hundred and fifty days, and CMLL Welterweight champion for seven hundred and ten days, thats a little short of two full years. For a little context on how uncommon long title reigns were at this time, while Mistico was CMLL Welterweight champion, the WWE Championship changed hands nine times, between John Cena, Randy Orton, Triple H, Edge and Jeff Hardy. There were also thirteen World Heavyweight championship changes, adding Undertaker, Great Khali, CM Punk, Chris Jericho and Batista to that list, and the most successful of all, Vacant held it a few times in there too. Post his WWE run, he would hold the Historic Middleweight title, which is a sort of follow on from the NWA belt he previously won, which is a whole story in itself, for six full years.
While not the most accurate of measurements, another interesting story can be found in Mistico’s PWI five hundred rankings. In 2004, the year that he was given the name Mistico and began using it in June, he never made it onto the list under that name, or his former name, Astro Boy. In the following year though, he shot up from being unranked to being at number eighteen. This puts him above a large quantity of WWE wrestlers, with only four non WWE or TNA wrestlers above him. In 2006, he would reach number five behind only John Cena, Kurt Angle, Edge and Samoa Joe. In 2007 he would reach his peak success, achieving number three behind Cena and Edge again. Just think about that, of all the wrestlers all over the world, Mistico, who had barely wrestled in American by this point, was ranked number three above almost everybody else. Again, the PWI five hundred isn’t the most scientific of metrics, but it does chart the trajectory of Mistico’s CMLL tenure in an interesting way.
To get a sense of what CMLL’s business was like with Mistico as their star attraction, “At his peak he was so popular he would often work four shows on Sundays and easily 10-12 times per week, and be a license for promoters to print money even though his guarantee, as well as what the CMLL office would take, was unprecedented.” Dave Meltzer even notes that it was rumoured that Mistico’s name and likeness was so valuable, that on the house shows his younger brother would don the mask and costume and portray the character. Two Mistico’s? An insane idea surely.
Mistico was also very successful when it came to awards. In 2006, he won the Observer’s Wrestler of the year award, their top prize for a single wrestler. The award had been won in the previous three years by Kenta Kobashi, and it would be taken by John Cena in the year after, that’s some weird company to be in. Mistico was the first, and to date is the only luchador to win this award, remember that for later. In the same year, he also took the award for ‘Best Box Office Draw’, putting him in the same company as previous winners Hulk Hogan, Steve Austin and The Rock. He is also a two time winner of ‘Best Flying Wrestler,’ previously won by Rey Mysterio six times. He was proclaimed the best box office draw for the entire decade of the 2000’s. Not bad for somebody who through that entire ten years never wrestled in a major US promotion. Not in front of a crowd at least, but that’ll come later.
2005 - Junior Division
While Mistico would sign with WWE in early 2011, this story actually starts back in 2005. According to the October 25th ‘05 Wrestling Observer, WWE contacted AAA and CMLL about potentially using their wrestlers for a new concept they were planning for Smackdown. Specifically the wrestlers they wanted from CMLL were Mistico and Super Porky, for their short lived (no pun intended), Juniors division. While Porky would go to WWE and have a brief run (again no pun intended), Mistico was seemingly blocked from going by CMLL. “The story we heard was CMLL was contacted and didn’t want to send Mistico, who is one of the few guys actually under contract with CMLL.” A couple of weeks later on November 7th, it was reported that “Although the WWE tried to contact him, Mistico himself never got any word from them, so the office or whomever they went to for the connection never passed the message along. He was telling people he wanted to go, but others were explaining to him how they perceived he would be used and talked him out of it.” This was around the same time that the cruiserweight division was still around on Smackdown, but hadn’t really been the same since Rey Mysterio had been removed from it. Five months later, Rey would win the World title at Wrestlemania twenty-two, and wouldn’t look back. A few months earlier in June, the Mexicools had debuted, and were immediately pushed as a joke act, riding lawn mowers to the ring and donning overalls. As we’ll hear more about in a little while, a lot of Mexican talent were seeing this, and not wanting to become the next version of the Mexicools. Years later Dave would explain, “Because of how people like Psicosis and Super Crazy were treated, there has been a stigma among the wrestlers in Mexico that if you go to WWE, you’ll just be topped out unless you’re Mysterio so people who were stars in Mexico didn’t want to risk it.” Rey Mysterio was very much seen as the exception, not the rule.
The Junior division in reality had been the brainchild of at the time writer for WWE Court Bauer, who now owns Major League Wrestling, one of the promotions that Mistico currently works for today. In 2011 when Mistico finally signed with the company, the Observer details Court’s original plan to build a new division around him as the centerpiece. The inspiration behind it was the way Jushin Liger and Tiger Mask had been featured as junior heavyweights in the 90’s. “His feeling was they had already tainted the cruiserweight division and putting him in that division would be the kiss of death to him both in booking and with the fan base.” In Dave’s words, the plan having been pitched to an approving McMahon, was “was obscenely sabotaged”. Somewhere along the way the word ‘Junior’ appears to have gotten lost in translation, and it was likely for the best that Mistico was never involved. The division became a joke storyline that seemed doomed to failure almost by design. On screen it was pitched by Palmer Canon, the in-storyline Network executive whose character was supposed to know nothing about what worked in wrestling. As noted in the Observer on November 14th, Mistico’s US debut would end up taking place on October 26th 2005, in front of a sold out fifthteen hundred fans for Lucha Va Voom in Los Angeles, and the now entirely comedic Junior division would last only a few weeks.
2007 - A more serious attempt
The next time WWE would have interest in Mistico would be in 2007, this time a bit more seriously. In the March 5th ‘07 edition of Figure Four Weekly, Bryan Alvarez reports on Mistico being set to take part in a WWE tryout that week in San Jose. This would have been at the Smackdown and ECW taping that took place on February 27th at the HP Pavillion. Bryan Alvarez claims that WWE became interested in Mistico through him winning the Observer’s Wrestler of the year award in 2006. “Basically, people cannot believe that the wrestler of the year is this man Mistico, and they’re bringing him in to see what he’s got.” Bryan also comments on speculation that the tryout is taking place in San Jose as some sort of dig at Dave Meltzer who lives there. “Now before the conspiracy theories begin that the idea is to make him look like a fool on a WWE show in front of Dave Meltzer, I can tell you that the idea of having the tryout in San Jose was made on the Mexican side and not the WWE side.” Alvarez goes on to make a rather insane claim about just how much CMLL didn’t want to lose Mistico. “in fact, the CMLL office alerted border patrol over the weekend to watch out for him and not let him into the country, which is way up there on the insanity scale.” While I wasn’t sure if this was a real claim or not, it is reiterated in later newsletters, so maybe there was something to it. Not truth maybe, but something to it.
In the following week’s issue, more details would come out about Mistico’s audition for the company. “Mistico’s tryout Tuesday night was a one-on-one match before the agents with Dean Malenko. The word out of WWE was that he got a very good report, but that if he signed he probably would not debut immediately on TV, meaning a likely trip to developmental.” Bryan also notes that he returned to Mexico afterwards. He would compete in CMLL the day before his tryout and would be back working for them a few days later, and was advertised for matches for CMLL as far out as April. The March 12th Observer also notes that Mistiso did not have a US work visa at the time, and so wrestled the match, and another with Jamie Noble in front of the Smackdown roster but no fans, essentially like an audition. Dave also notes that his English apparently wasn’t great, and so time in developmental might have also been planned to help with that.
The final interesting thing of note in this Observer is one last trick CMLL may have played to get him to stay. “The plan in Mexico is to basically force him to make his choice immediately. They have planned a PPV match on 3/16 with Mistico vs. Perro Aguayo Jr. mask vs. hair, which would be CMLL’s biggest match in years. If he stays, he will win the match. If he leaves, they are going to want to unmask him, which becomes a huge risk to him because he likely won’t be anywhere near the draw or money earner without the almost next generation Santo thing they’ve pushed him as if he drops the match.” In what might be considered a spoiler, this mask versus hair bout would end up not taking place.
In the March 14th Observer, it would be reported that Mistico would not be leaving for WWE. “The Mistico soap opera of the past few weeks is over and he’s not coming. Mistico admitted to the company that had signed a five year contract with CMLL that had several years remaining. WWE lawyers decided the only way they could sign Mistico was if they worked the deal out through CMLL, who is not interested in giving him up.” Dave added that WWE wasn’t happy with this having been impressed by Mistico, but also because “Mistico never let them know he had a valid contract until Laurinatis made him the offer at the end of this past week.” Upon his eventual signing, Mistico would lament that he wished he had gone in 2007, but things would change later on in WWE that would improve his chances of success.
2011 - Misico finally signs
It wouldn’t be until January of 2011 that conversations between Mistico and WWE would resume. In the January 3rd Observer it would be reported that “Mistico has made inquiries about coming in.” On why he hadn't gone sooner, rather than the contractual and visa issues reported years earlier, Dave notes “When Mistico was super hot in Mexico, they were in talks with him and he did a tryout match behind the scenes one day in San Jose and everyone was impressed with his chain wrestling. But he was making so much money in Mexico that it made no sense to leave.” As far as him making enough money where he was, something similar has been said many times by Konnan, on why he ended up not portraying Max Moon in the early 90’s. Konnan was making so much money, even starring in a Soap Opera at the time, that he ended up deciding that he didn’t need to cart the Max Moon costume back and forth between Mexico and the US. While this may have also been a reason for Mistico not to go, his CMLL contract was also a barrier for him leaving.
As I noted earlier, Mexican talent had previously been cautious of WWE following the treatment of the Mexicool and other hispanic talent, but by 2011 the tide had changed a bit, largely due to the push of Alberto Del Rio. In the same month as Mistico was looking to come in, Alberto was set to win the Royal Rumble match, that weird forty man one that makes Del Rio’s win a bit of a trivia note. When Mistico did eventually sign, the success of Alberto was reported in the newsletters as being a significant reason for Mistico deciding that the time was now. Another reason why Mistico’s chances may have been higher now than before involve WWE’s most famous luchador, Rey Mysterio. “Upsides include continuing issues between Rey Mysterio and WWE and the likelihood of WWE needing a successor for him; the success of WWE among the hispanic demographic and the desire to hire more Mexicans; his marketability in Mexico, even with a new name; the fact that he knows how to carry himself as a superstar since he’s been one pretty much since his debut as the character in the mid-00s; and the fact that they likely paid him good money, which encourages them to make the most of their investment.” The issues Bryan is referencing are the injuries Rey seemed to be plagued by. “The company’s key Spanish babyface, Rey Mysterio, is 36, and has been wrestling with a plethora of injuries for years, is on a lighter schedule, and the company feels they have to plan for the future.” Little did they know back in 2011 that Rey would find the fountain of youth and still be going in 2025…
As far as talks between the two sides, nothing was reported for the rest of January, and Mistico would remain active in CMLL, and also New Japan. His final match outside WWE would take place on January 23rd for the joint New Japan and CMLL event known as Fantastica Mania, where he would defeat Averno, one of his regular opponents. The next time Mistico would compete on that event would be 2019, post his WWE run. Publicly there appeared to be no sign yet that he was leaving, as the night before he had competed in the main event, teaming with Prince Devitt, the future Finn Balor and Hiroshi Tanahashi, in a match that was described in the Observer as “focused on letting him shine and he was in a match filled with good workers.”
In the February 1st Figure Four, Mistico signing with WWE would be one of the top stories of the week. Alvarez notes early on that this signing wasn’t going to be straight forward though, describing him as “a younger, flashier version of Rey Mysterio, though he cannot speak good English and can’t work the traditional American style that Mysterio worked for years before coming to WWE.” This was another argument for Mistico having a stint in developmental territory FCW, which at the time had a fair few future stars on it’s roster. From Seth Rollins, to Xavier Woods, Big E and AJ Lee. Bryan Danielson had also been in FCW not long before that, but was soon set to debut on the first season of NXT.
A week later we would get some more information in the February 7th Observer about how Mistico had been trying to leave CMLL for quite a while. “He had been unhappy for the past several months, and had been in secret talks on separate occasions, once with AAA believing they had a good shot at getting him in for a major show.” Dave also notes the he was going to have to have a new name, and likely a new mask design is he was to stay masked, as the Mistico name and likeness was owned by CMLL. It also seems that CMLL were more willing to let Mistico go in 2011 too. “The company had made the decision to really push the younger La Sombra and Mascara Dorada, as the company’s long-term battle plan has been, actually based on the success of Mistico’s explosion at a time when business wasn’t strong.” I felt a bit old reading that and knowing that since that was written Mascara Dorada’s time in WWE as Gran Metalik has been and gone, and La Sombra, now known as WWE’s Andrade is on his second run.
The next major development with Mistico would be reported in late February, when the plans for him had been changed. Mistico was now no longer scheduled to go to Florida Championship Wrestling, their developmental group at the time, but instead he would head straight to the main roster. “The idea is that since it cost so much to get him, they need to make him a valuable player as soon as possible. Whether this is short-sighted thinking or not will be better viewed in hindsight.” Remember that mastermind I teased what feels like an age ago? He might turn out to be responsible for the main roster call as well. It was also noted here for the first time that Jim Ross was scheduled to be at a press event that was open to all on February 24th, which would become the press conference where Mistico was introduced under his new name. Dave astutely guesses that the purpose of the event would be “to also make sure the Mexican-Americans and Mexican fans know it is the former Mistico under the mask.” Introducing him as the former Mistico, and revealing his new identity here actually turned out to be a clever way of accomplishing this, and one that would be nicked in NXT over the years since.
The Introduction
On February 24th 2011, WWE would introduce Mistico to the world, unveiling his new name. He would now be known as Sin Cara, which translates as ‘no face’. The press conference did a pretty effective job of making sure that WWE fans knew that Sin Cara was a big deal, and we should anticipate his debut. Earlier in the day, CMLL held their own press event, at which they were expected to attempt to bury Mistico ahead of WWE’s event. This did not happen in the end, with CMLL just using their time to announce many of the big matches they had upcoming. “Most of the interest was on how CMLL would handle losing the company’s biggest star. Most saw the attempt as damage control. Director/booker Juan Manuel Mar (also known as Panico, his wrestling name) said that the wrestler formerly known as Mistico had left the promotion. He said that the company still owned the name and the likeness, and that they would eventually introduce a new Mistico.” Following the press event, Sin Cara would be whisked off to Los Angeles to film promo footage for his imminent debut. On the March 7th episode of Raw, we would get our first glimpse of this footage on WWE television, featuring Sin Cara performing moves with Alex Kozlov that they shot in a warehouse. Though never having wrestled for WWE as a contracted performer, Kozlov was chosen as he had experience working with luchadors.
On March 21st, it was reported that Sin Cara was scheduled to be put the Raw brand, and so was likely to debut there. As far off as May he was being advertised for matches teaming with Evan Bourne against the Nexus, in matches that would never actually take place, so getting off to a great start then. On March 25th through the 27th, Sin Cara would have his first house show matches for WWE, wrestling Primo Colon on all three dates in Champaign Illinois, Evansville and Indianapolis Indiana. According to Figure Four weekly, “The idea, obviously, was to use a guy who could do some lucha spots with him, speak his language and try to teach him the WWE style.” When the time would come, Sin Cara’s first TV match would also be with Primo, in hopes of getting him off on the right foot. Pun intended for what is coming soon.
The Debut
On April 4th 2011, one night after Wrestlemania twenty seven, the famously well received wrestlemania twenty seven by the way, Sin Cara would make his WWE Raw debut. Following a match or the United States title between Daniel Bryan and Sheamus, the one that had been bumped from Wrestlemania the night before, Sin Cara would come to the aid of Bryan, vaulting into the ring with the use of a small trampoline that I assume the Spirit Squad left behind. For reference later as I’m going to be quoting Bryan Alvarez again soon, he would commonly refer to this in Figure Four Weekly as the “little tramp”, usually complaining that it had to go. Once Sin Cara got in the ring he looked impressive against Sheamus, but all anyone cared to remember the next day was him just barely making it into the ring on the little tramp.
On April 11th, Sin Cara would have his in ring debut, winning a short match with Primo. It didn’t help at all that there was a major botch at the finish of the match, where Sin Cara fell off the top rope, and retried the move he was going for. A reputation, perhaps unfairly gained, was beginning to form. If you’re wondering by the way, that phallic t-shirt wouldn;t come out until November, so it can’t be blamed yet.
I’m going to end this story with a report from the April 24th 2011 Wrestling Observer, as it reveals the mastermind of all of this that I mentioned at the start of this video. The man who had been pulling the strings behind Mistico’s transformation into No Face. This is of course a massive exaggeration, but let me explain a bit. During this week, WWE officially announced that Triple H was set to take on WWE’s developmental program, which according to the report was “something that has been in the works for months.” The newsletter explains “They pushed the idea (that) the signing of Sin Cara was his first move, which is why Sin Cara was rushed onto the main roster and given the push coming in.”
A day after this was published, Sin Cara would be drafted to Smackdown while Rey Mysterio, the man he was supposed to be the successor to was moved to Raw. It was thought that for various botch related reasons, he might do better on the still at the time pre-taped show. “He can still be a top star, but he’ll be a top star where they can edit out botched spots or screw-ups on the mini tramp.” In Figure Four weekly Bryan Alvarez made another very interesting point about why Sin Cara may have been moved, relating to Smackdowns strong hispanic audience. “Should also be noted that when Rey was getting pushed the Hispanic demographics for Smackdown were excellent, and with Cara being Hunter’s hand-picked first real-life draft pick, he’ll probably get a push and they’re likely hoping for similar ratings results, particularly in Mexico.”
It’s safe to say then, that based on Sin Cara’s early performances, and the limp crowd reactions to him, that Triple H wasn’t given much of a chance as head of development by the fans. Not initially at least, proving that we fans don’t know it all. SIn Cara had hoped that in 2011 the time might have been right for him to have a fair shot in WWE, but who knows what might have happened if he’d held out for a few years and joined NXT, or maybe a few years later and been a part of the Cruiserweight Classic? He might have even gotten a photo of Triple H pointing at him. He’s still wrestling today, and is back to using the Mistico name. It was considered a big deal when he made his debut in All Elite Wrestling in 2023, as it ushered in the start of AEW’s relationship with CMLL, maybe even leading to AAA’s acquisition this year.
Sources:
WON Oct 24th 2005 Juniors Division: https://members.f4wonline.com/wrestling-observer-newsletter/october-24-2005-observer-newsletter-wwe-changes-course-jim-ross-angle/
WON Nov 7th 2005 Mistico wanted to go https://members.f4wonline.com/wrestling-observer-newsletter/november-7-2005-observer-newsletter-wwe-turmoil-jim-ross-storyline/
Cagematch.de SD/ECW taping in San Jose Feb 27th 2007 https://www.cagematch.net/?id=1&nr=10322
FFD Mar 5th 2007 - Mistico tryout match https://members.f4wonline.com/newsletters/figure-four-weekly/f4w610-pride-delivers-five-star-show-march-5-2007-89511/
FFD Mar 12th 2007 Tryout follow up https://members.f4wonline.com/newsletters/figure-four-weekly/f4w611-couture-slays-giant-march-12-2007-89516/
WON Mar 14th 2007 - Mistico can’t go https://members.f4wonline.com/wrestling-observer-newsletter/march-14-2007-observer-newsletter-ufc-68-recap-bad-news-allen-passes-away/
WON Jan 3rd 2011 - Mistico makes inquiries: https://members.f4wonline.com/wrestling-observer-newsletter/jan-3-2011-observer-newsletter-jeff-hardy-situation-enormous-king/
FFD Jan 4th 2011 - Heel run https://members.f4wonline.com/newsletters/figure-four-weekly/jan-4-2011-figure-four-weekly-best-year-lucha-libre-dynamite-and-ufc-news-more/
WON Jan 31st 2011 - Fantastica Mania https://members.f4wonline.com/wrestling-observer-newsletter/2011-wrestling-observer-newsletter-awards-issue-92196/
FFD Feb 1st 2011 Mistico signs https://members.f4wonline.com/newsletters/figure-four-weekly/feb-1-figure-four-weekly-road-mania-and-line-rumble-report-dgusa-ippv-strikeforce/
WON Feb 7th 11 Mistico signing more info https://members.f4wonline.com/wrestling-observer-newsletter/feb-7-2011-observer-newsletter-royal-rumble-2011-road-mania-mistico/
WON Feb 28th 11 Early info on press conference https://members.f4wonline.com/wrestling-observer-newsletter/feb-28-2011-observer-newsletter-elimination-chamber-mania-build-fedor/
WON March 7th Post press conference https://members.f4wonline.com/wrestling-observer-newsletter/march-7-2011-observer-newsletter-wwe-biz-picking-sin-cara-ufc-127-roh/
WON Mar 21st 11 Raw brand advertising https://members.f4wonline.com/wrestling-observer-newsletter/march-21-2011-observer-newsletter-ufc-buys-strikeforce-victory-road/
FFD Mar 29 11 House show debut https://members.f4wonline.com/newsletters/figure-four-weekly/mar-29-figure-four-weekly-wrestlemania-27-preview-issue-fight-night-detail-tons/
WON Apr 11 11 Sin Cara Debut https://members.f4wonline.com/wrestling-observer-newsletter/april-11-2011-observer-wrestlemania-27-double-issue-plus-worldwide/
FFD Apr 12 11 In ring debut, trampoline and botch https://members.f4wonline.com/newsletters/figure-four-weekly/apr-12-figure-four-weekly-official-list-banned-wwe-terms-sweeney-edge-notes-more/?
WON Apr 13 11 more on debut https://members.f4wonline.com/wrestling-observer-newsletter/april-13-2011-observer-newsletter-edge-retires-death-larry-sweeney/
WON Apr 24 11 Triple H secret plans revealed https://members.f4wonline.com/wrestling-observer-newsletter/april-24-2011-observer-newsletter-lockdown-report-vinces-huge-gamble/